Chiang Mai · Est. Thailand
Craft
Bespoke Tailoring Process: the parts of a garment you cannot see are the parts that decide how long it lasts.
Where
Changklan Road
Languages
English
Rated
4.9 from 565
Booking
Walk in or message
A bespoke garment is made by drafting a paper pattern to your individual measurements, cutting the cloth from that pattern, building the internal structure, fitting the part-made garment on your body, and finishing it. The stage that most affects how a jacket ages is the canvas: a floating horsehair canvas moulds to your chest over time, while a fused interlining is glued and can bubble.
Everything begins on paper.
Your measurements are used to draft a pattern, which is the two-dimensional map of every piece of cloth that will become the garment. This is where asymmetry gets solved. If your right shoulder sits lower than your left, the pattern accounts for it here, and no amount of skilled sewing later can fix a pattern that ignored it.
This is the real difference between a drafted garment and an altered one. Alteration takes in what already exists. Drafting decides what exists in the first place.
Cloth is laid, the pattern is placed, and the pieces are cut.
Two things matter and both are easy to get wrong. The grain of the cloth must run correctly through each piece, or the finished garment will twist over time no matter how well it is sewn. And any pattern in the cloth, a stripe or a check, has to match across the seams, particularly across the chest and where the sleeve meets the shoulder. Matching a check properly costs extra cloth, which is one honest reason patterned garments can cost more.
This is the part nobody sees and the part that determines whether the garment is still worth wearing in five years.
A jacket needs internal structure through the chest and lapel to hold its shape. There are three ways to provide it.
Fused. An interlining is glued to the back of the cloth with heat. Fast, cheap, consistent. The failure mode is delamination: after enough dry cleaning the glue lets go in patches and the chest develops a rippled, bubbled look that cannot be repaired.
Half canvas. A horsehair canvas runs through the chest and lapel, the area that does the shaping work, with fusing lower down. It captures most of the benefit for a good deal less labour, and it is what we build as standard.
Full canvas. Canvas runs the entire front of the jacket. The most labour, the most shaping, the longest life.
In a canvassed jacket the lapel is hand-padded, meaning rows of small stitches are worked through the canvas at an angle to build a permanent roll into it. It is why a good lapel curves softly away from the chest rather than lying flat like a folded piece of card.
The garment is assembled loosely with long temporary stitches, and you put it on.
It looks unfinished because it is. That is the point. At this stage every seam can still move. We are watching how the collar sits against your neck, whether the shoulder line is clean, where the sleeve hangs when your arms are relaxed, and how the garment behaves when you sit and reach rather than only when you stand still.
Corrections are chalked directly onto the cloth.
The garment is taken apart where needed, recut to the corrections, and sewn properly. Buttonholes, linings, pockets and edges are finished, and it is pressed. Pressing is a craft in itself: a well-pressed garment has shape moulded into it with heat and steam rather than merely being flattened.
If you are buying a garment because it is inexpensive, you can safely ignore all of the above and buy a fused jacket, and it will look good for a while.
If you are buying because you want something that fits properly and still fits properly after a few years of real use, the construction is the thing you are actually paying for. The cloth is visible and easy to sell. The canvas is invisible and is where the difference lives.
Next step
Walk in, or send your dates and we will tell you honestly what fits in the time you have.
Explore

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Bespoke starts from a pattern drafted specifically for you from a blank sheet. Made to measure starts from an existing block pattern and adjusts it to your measurements. Bespoke gives more scope to handle an asymmetric body; made to measure is faster and cheaper. Both are a substantial step up from altering an off-the-rack garment.
A canvassed jacket has a layer of horsehair canvas sitting between the outer cloth and the lining, attached with rows of padding stitches. Because it floats rather than being glued, it moulds to the wearer’s chest over time. A fused jacket glues an interlining to the cloth instead, which is faster and cheaper but can bubble after repeated dry cleaning.
A basted fitting is a fitting on a garment that has been loosely assembled with temporary stitches rather than finished. It lets the tailor see the garment on your actual body while every seam can still be moved.
It depends on the construction and on how much time is available. A shirt may need one. A canvassed jacket benefits from more, because the value of a floating canvas comes from shaping it to you partway through construction.
Next step
Walk in, or tell us when you are in Chiang Mai and we will hold a slot. First fittings take about 45 minutes.